Most businesses are driven by a person who has a good idea for a product or a service. This business idea has probably been very well researched from a technical point of view – you know how to make the product. But where is your market?
Who will buy my product or service, and where are they?
How much will they pay for my product or service?
Anu Change will help you uncover and help you with your Marketing Strategy.
We all should be marketing all the time — wherever we are. Therefore, you need a compelling elevator pitch. Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Anu Change will help you to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
Establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Use every networking opportunity that you have to talk to people about the potential market for your product or service. Apart from acquiring new customers to expand the reach of your business, the marketing strategy should be concerned with retaining your existing customers.
Entering the Market
Marketing refers to promotion and involves pricing, product or service placement and distribution. Promotion can be limited to a specific target group, or it can be aimed at the general public. Although the word marketing is used interchangeably with advertising, marketing is really the plan through which advertising will be carried out, as in a marketing strategy.
Marketing is limited only by creativity and investment and can go well beyond conventional means. But remember, your most powerful marketing tool will always be a personal recommendation by word of mouth.
Regardless of your product or service, the objective is to reach your intended audience with a message and delivery system that reflects your product or service, or at least does not detract from it.